
Welcome to The CDW UK OCTOpod, your go-to source for the latest technology innovations. In each episode, experts from CDW and our trusted partners explore hot topics like Generative AI, Hybrid Cloud, Cybersecurity, Service Optimisation and Modern Work.
Backed by CDW’s Office of the CTO, we dive deep into trending tech, break down the news you need and provide actionable insights to apply right away. Whether you’re a tech enthusiast or simply curious about the digital world, OCTOpod will help you harness technology to drive growth in today’s fast-evolving landscape.
All thoughts and opinions on this podcast are those of the CDW UK Office of the CTO and provide independent viewpoints.
Welcome to The CDW UK OCTOpod, your go-to source for the latest technology innovations. In each episode, experts from CDW and our trusted partners explore hot topics like Generative AI, Hybrid Cloud, Cybersecurity, Service Optimisation and Modern Work.
Backed by CDW’s Office of the CTO, we dive deep into trending tech, break down the news you need and provide actionable insights to apply right away. Whether you’re a tech enthusiast or simply curious about the digital world, OCTOpod will help you harness technology to drive growth in today’s fast-evolving landscape.
All thoughts and opinions on this podcast are those of the CDW UK Office of the CTO and provide independent viewpoints.
Episodes
Dec 2, 2025
Dec 2, 2025
15 min
Episode 2: Why Partnership Became the Missing Piece
In part two of the series, Rob Sims is joined again by Coventry University CTO Steve Rogers—this time alongside Matt Smith, Higher Education Account Director at CDW—to explore the strategic leap that shaped Coventry’s next decade of hybrid evolution.
With the university already deep into its cloud-driven transformation, Steve reveals the moment he realised that future progress required more than technology alone. As platforms modernised, teams shrank and skills became harder to retain, the pace of innovation risked being slowed by prolonged procurement cycles and fragmented vendor engagements. The answer? A new kind of partnership.
Rob, Steve and Matt unpack how Coventry moved from traditional framework-driven tendering to a strategic, long-term collaboration with CDW—designed to unlock agility, simplify decision-making, and give the university direct access to deep technical expertise across the entire stack. They discuss co-sourcing over outsourcing, building trust, aligning visions, and why cultural fit matters just as much as technology capability.
Packed with honest reflections from both sides of the partnership, this episode provides a practical blueprint for universities considering a strategic technology partner—and highlights the mindset shifts required to make it successful.
Dec 1, 2025
Dec 1, 2025
17 min
Episode 1: A Decade of Change, Culture and Cloud
Rob Sims welcomes Coventry University CTO Steve Rogers to unpack the university’s bold shift away from overloaded comms rooms and sprawling legacy infrastructure toward a modern hybrid cloud strategy.
Steve reveals what sparked the transformation, how 850 services were re-imagined for the cloud, why culture and skills mattered more than servers, and how universities can unlock agility for a new generation of digitally-native students.
Part 1: Building a Sustainable Hybrid Strategy past
Part 2: The Partnership Approach
Part 3: The Future View in Higher Education
A candid, practical and inspiring conversation that any technology leader grappling with hybrid strategy will want to hear.
Oct 6, 2025
Pure Accelerate 2025 Announcement – CTO View
Oct 6, 2025
Oct 6, 2025
31 min
In this special extended edition of Rob’s Hybrid Platforms Trends Podcast, he is joined by Patrick Smith for a CTO view of this year’s Pure Accelerate announcements. Recorded during an embargo before the New York and UK Accelerate events, Rob and Patrick discuss the new announcements being made and how they will impact customers in areas of cost, operations, and performance. Covering Pure Fusion, Enterprise Data Cloud, Intelligent control plane, data plane, and cyber recovery.
Speakers:
Rob Sims. Chief Technologist, CDW
Patrick Smith, CTO EMEA
Aug 12, 2025
Empowering People, Not Just Tech
Aug 12, 2025
Aug 12, 2025
19 min
In this episode of The OCTOPod, Tim Russell, Chief Technologist at CDW, is joined by Sophia Swain, CTO at Leaders Romans Group, to explore the real-world realities of hybrid working, employee enablement, and what it truly takes to create a productive, inclusive digital workplace.
Forget the buzzwords—this episode cuts through the noise to reveal:
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Why choice and flexibility are essential in the modern workplace
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How hybrid working is evolving beyond fixed rules and rigid policies
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Why technology still isn’t fully meeting the needs of today’s diverse workforce
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How AI, collaboration platforms, and smarter tooling are (slowly) closing the equity gap in meetings
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Why employee experience and enablement must be part of your retention and recruitment strategy
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And how the “first 10 minutes of someone’s day” can set the tone for productivity—or frustration
🎯 Key Takeaway:
Hybrid working isn’t just about location. It’s about experience, empowerment, and giving people the tools—and trust—they need to thrive.
Aug 7, 2025
Aug 7, 2025
18 min
In this episode of The OCTOPod, Tim Russell is joined by Ryan Zoehner, CEO of Algo, to unpack two critical and timely topics affecting IT, security, and facilities teams alike:
The Legacy Communications Challenge
Why are so many organisations still struggling to complete their migration from outdated comms infrastructure to modern cloud-based platforms? Tim and Ryan explore:
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Why 46% of UK businesses haven’t yet modernised their comms stack
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The often-overlooked “final mile” blockers—from door entry systems to public address equipment
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How Algo’s smart endpoints (speakers, strobes, intercoms) can extend the value of Microsoft Teams, Zoom, Webex and more
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The importance of stakeholder alignment and breaking down organisational silos between IT, security, and facilities
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How inclusive, visual alerting can drive a more equitable and efficient workplace experience
Understanding Martyn’s Law (UK 2025)
The conversation then shifts to Martyn’s Law—new UK legislation mandating clear emergency communication and response plans for any public premises expected to host 200+ people. Tim and Ryan cover:
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What the law requires—and what it doesn’t explicitly dictate
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Why this is not just a compliance issue—but a chance to enhance safety, experience, and operational efficiency
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How existing cloud communication platforms can be extended with smart endpoints to meet the law’s intent
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Lessons learned from similar laws abroad (e.g. Alyssa’s Law in the US)
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A practical roadmap for getting started with zero re-skilling and minimal budget impact
Let CDW and Algo help you connect the dots—because resilience, communication, and safety aren’t just IT issues anymore.
Aug 5, 2025
Aug 5, 2025
17 min
In the final episode of our three-part Cisco 2025 series, we go straight to the heart of the conversation: digital resilience—why it’s no longer a technology discussion, but a critical business necessity.
You'll hear from:
- Rob Sims - Chief Technologist, CDW
- Joachim Mason - Managing Director, Partner Sales, Cisco UK & Ireland
- Scott Manson - Director of Cyber Security and Resilience
- Ged Fitton Leader - Cloud Infrastructure & Software Group (CISG)
Together, the panel explores how:
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Digital downtime can now lead to life-threatening scenarios, societal disruption, and brand collapse
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Observability is no longer a luxury, but a core component of any resilient IT architecture
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Tech debt and outdated infrastructure are quietly sabotaging business resilience
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Cisco’s strategic acquisitions (like Splunk, ThousandEyes, AppDynamics, and Isovalent) are reshaping how security, operations, and data insight come together
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A true platform approach is needed to fight AI-powered adversaries and deliver machine-speed protection
This is not the Cisco of ten years ago. This is a new, modern Cisco—focused on digital resilience, powered by platforms, and built for the future.
Catch up on Parts 1 & 2 if you missed them—and get ready to lead your organisation into a more resilient, intelligent, and secure tomorrow.
Jul 31, 2025
Jul 31, 2025
18 min
In Part 2 of our Cisco 2025 special, we continue the conversation on digital resilience as business resilience, this time focusing on the hybrid cloud, modern data centres, and preparing for the future of AI-powered workloads.
You'll hear from:
- Rob Sims - Chief Technologist, CDW
- Joachim Mason - Managing Director, Partner Sales, Cisco UK & Ireland
- Scott Manson - Director of Cyber Security and Resilience
- Ged Fitton Leader - Cloud Infrastructure & Software Group (CISG)
Together, they break down:
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Why the term AI-Ready Data Centre matters – and what “ready” actually means
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The resurgence of hybrid cloud and why workload placement still matters in 2025
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Why virtual machines aren’t going anywhere—yet—and how containers are changing the game
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Cisco’s approach to simplification through silicon, partnerships (NVIDIA, Nutanix, etc.), and validated designs
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How Cisco’s own silicon strategy gives customers choice, performance, and control
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The importance of observability and security in every data strategy
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Why “outcome-led” thinking is critical for building resilient infrastructure—especially when preparing for AI
Don’t miss Part 3, where we unpack digital resilience in detail—from threat response to observability and the future of secure, connected enterprise environments.
Jul 29, 2025
Digital Resilience = Business Resilience - Part1
Jul 29, 2025
Jul 29, 2025
17 min
In this special three-part series, Rob Sims is joined by a powerhouse panel from Cisco to unpack one of the most pressing topics facing every business today: digital resilience as the foundation of business resilience.
In Part 1, we explore the real-world pressures shaping strategy in 2025—from cybersecurity and AI hype, to data centre complexity and decision paralysis. You'll hear from:
- Rob Sims - Chief Technologist, CDW
- Joachim Mason - Managing Director, Partner Sales, Cisco UK & Ireland
- Scott Manson - Director of Cyber Security and Resilience
- Ged Fitton Leader - Cloud Infrastructure & Software Group (CISG)
Together, they share unfiltered insights from the field, discussing how geopolitical shocks, shifting workforces, and AI-fuelled transformation are converging to reshape how organisations must think about resilience.
Key talking points include:
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Why tech complexity is paralysing decision-making—and how to overcome it
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The AI-ready data centre: hype vs. reality
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Cisco’s internal transformation and its focus on platform, silicon, and AI
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Why partnerships (not paper-based processes) are the key to delivering real outcomes
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Top tips to simplify complexity and drive digital progress
This is not a product pitch—it’s a deep dive into strategic alignment, practical advice, and what it really takes to thrive in the face of constant disruption.
Tune in, take notes, and get ready for Part 2, where we dig deeper into the AI-ready data centre and the power of silicon-led transformation.
OCTO MISSION
The IT industry is constantly changing. At CDW, we pride ourselves on staying at the cutting edge of innovation to keep our customers ahead of the competition. The Office of the CTO plays an integral role in the development of CDW's UK Integrated Technology business.
The Office of the CTO consists of a team of experts with their own specific industry expertise. Each member offers valuable insight into their pillar, and not only helps develop the CDW market proposition and service capabilities, but assists customers in making the most of their IT capabilities, options, and future opportunities.
On this page, you can learn about our experts and their specialisations and you’ll have access to their latest articles.

Kyle Davies
Kyle leads the Office of the CTO, which plays an integral role in promoting CDW’s opinion and voice in the market, and provides progressive and balanced thought leadership for CDW customers, as well as leading the CDW ITS technology direction. In this role, Kyle also leads our product management function, alongside the Chief Technologists, to understand the market and opportunities to enable the development of market-relevant propositions and service capabilities. Learn more about OCTO here.
Who Are CDW?
Founded in 1984, CDW is a leading multi-brand technology solutions provider to business, government, education, and healthcare customers in the United Kingdom, and more than 170 countries across the globe. With more than 13,000 global coworkers – including 1,600 in the UK – we help you achieve your goals by delivering integrated technology solutions and services that maximise your investment.
Our IT solutions and IT services, backed by the industry's highest accreditations, are designed to offer you strategic advantages over your competitors, helping you attract and retain more customers while driving business success. With our help, you can focus on running your business - not on managing your IT.
